Our Story
A unique way of making
Every great idea starts with a spark. For GUINNOT, this spark was a desire to change the way the world thinks about fine jewellery. Ambitious? Yes. Achievable? Together with you, yes!
What sets GUINNOT apart is not only our innovative approach to crafting exceptional jewellery from the finest materials, but also our commitment to a sustainable and respectful jewellery industry. We don’t believe in fairy tales, but in fair tales.
We take pride in sourcing our materials responsibly, blending expert craftsmanship with cutting-edge technology and creating pieces that are thoughtfully designed, timelessly elegant, and fairly priced.
The result: sustainable luxury, proudly made in Belgium.
Our origins
Antwerp, historic cradle of diamonds and city of fashion, was the ultimate location to establish a progressive jewellery brand that has women at its heart and at the helm – our board is fueled by 100% female power!
Created with a deep respect for its classics, Guinnot presents a refreshing take on jewellery, echoing the soul of the iconic jewellery essentials that every woman should have, while adding a contemporary modernism, that looks to the future.
To bring our vision to life, we are in a unique position, working with a local manufacturer who is at the forefront of technical innovation. This deliberate choice is made to ensure that we are supporting sustainable fashion and that our creations are made with integrity and impeccable attention to detail.
Our own designers work closely with an équipe of highly skilled craftsmen to achieve the highest level of quality – savoir faire that shines in our first fine and high jewellery line.
Our expertise
In the atelier of our manufacturer, expert craftsmen work alongside the latest in robotic automation to bring our designers concepts to life. This combination harnesses both creativity and expertise, and at the same time, allows us to benefit from the tireless precision of our state-of-the-art technology.
With the utmost respect for tradition and age-old jewellery-making techniques, we embrace innovation to push the limits of perfection.
Our streamlined processes — and the efficiencies we gain — are part of the reason we can offer exceptional jewellery at such fair prices. Read more in ‘Our process’.
OUR QUALITY
At GUINNOT, we use only the finest materials — 18 k white, rose, and yellow gold, alongside dazzling, brilliant-cut diamonds.
Our gold starts out as literal tubes of gold, offering superior strength and quality compared to jewellery made with casted gold.
And each and every diamond is checked to make sure it meets the highest standards. To do this, we use state-of-the-art equipment that sorts, measures and inspects the diamonds, checking an incredible 256 parameters — many more than the naked eye can see!
All the diamonds used in our fine jewellery collections are:
brilliant cut, graded excellent – very good
graded VS–SI1 for clarity and
graded G–H for colour (near colourless)
OUR COMMITMENT
We want you to look fabulous when you wear your GUINNOT jewellery … but we also want you to feel fabulous. And having a conscience as clear as our diamonds is an important part of that.
With GUINNOT, you have peace of mind. All our materials are responsibly sourced, so you can be sure that our jewellery is made ethically from start to finish.
Our gold comes from certified European suppliers and is 100% traceable. And we only buy diamonds from sources that are certified as conflict-free by the Kimberley Process — the international certification scheme in place to guarantee that diamonds are mined and shipped according to ethical standards.
In everything we do, we strive to maintain the highest ethical, social and environmental standards so you can wear your GUINNOT jewellery with pride!
WONDERING WHERE OUR HUMMINGBIRD LOGO COMES FROM?
When looking for a symbol that would represent the qualities of GUINNOT, the founders were drawn to the story and symbolism of the hummingbird.
This tiny bird is one of the true wonders of the bird kingdom! Weighing a mere 3 g and measuring only 7–9 cm long, the hummingbird can travel at speeds of up to 60 km/hr. And some are known to make an incredible 850 km non-stop flight over the Gulf of Mexico.
As well as its incredible speed, efficiency, endurance, and ingenuity, the hummingbird’s iridescent throat feathers play with the light, making for a showstopping display of natural beauty.
All in all, the hummingbird is a wonderful representation of many of the qualities that GUINNOT embodies.
As a tribute to this small but tremendously powerful creature, we decided to create our very own ruby-throated hummingbird — the brooch you see here.
Designed and created to celebrate the beginning of GUINNOT’s beautiful adventure, it was the first piece brought to life for us by the expert craftsmen of our trusted manufacturer.
